Today we carry on with part two of our special three part series on making the most of your online space. If you missed the last post, you can find it right here, where we covered domain names, and how to be found in a Google search.
This week we are going to dive into the world of social media, and our tips for how best to use it in your business.
I see a lot of screwed up faces when I discuss social media with my clients in a business sense. The word "social" in social media, tends to downplay the usefulness of having a business presence on any of the social platforms. However, in doing some research for this section of the series, I have come across some pretty interesting figures that I'd like to share.
Keeping all of these statistics in mind, here are the recommended social media platforms you should have a business presence on, including some of the best ways you can use these platforms to your advantage.
You can't think of social media, without thinking of Facebook. The number one social media platform that everyone loves to hate. And hates to love. The bottom line is, you need a business presence on Facebook.
One really important piece of advice, is that even though I highly recommend having a business page on Facebook, this should not be the only place your business can be found online. Facebook does not replace a fully functional website. Potential clients will search for you on Facebook. But this is not likely where they will stop when trying to find information about you, your brand, and your products and services.
A simple business page set up with all of your contact details is really crucial in allowing your business to be found. Frequent updates are a necessity to keep your page current and relevant, but it is important to remember that like most social platforms, Facebook works as a constant scroll, so older posts are unlikely to be seen by new visitors.
Facebook is great for reminding people that you exist, as your posts will show up in your follower's news feeds, and since Facebook has the largest audience, you will continue to reach your followers. Facebook does have the ability to control what your followers are seeing however, those businesses who pay for promoted posts will always be shown over yours if they are in the same category. I will potentially write a post about paid Facebook advertising at some point in the future, as that is a whole other ball game.
Selling physical product on Facebook is not recommended. While it is possible, the user experience is less than satisfactory, and the overall look is unprofessional from a branding point of view. You will be guaranteed to have better results using a proper online selling service to sell your product, and use Facebook for the marketing of those products. There are many online services available for selling product, or you can talk to us about building a store into your website!
Elements you should have on your business Facebook page:
Your contact details; address, phone number, website, owner information and a short description of your business or brand
Links to your other social media handles
An attractive cover image and profile picture that accentuates your brand
Frequent "what we're up to" updates to show your brand in a more personal light
Advertising for any physical product you are selling
I'm giving this it's own section, since hashtags are used on all three of the social platforms I have covered in this post.
There is only one rule when using a hashtag, don't use spaces. Other than that, you can be as creative, or as basic as you like. Just like a Google search, try to use words you think your poteintial audience will be using in a search.
We've covered a lot in this post, but hopefully you are now confident in the steps you need to take to have a business presence on social media. As always, feel free to reach out if you want any advice, or want the Wright Way Design team to assist with your social media set up.
Our next blog post is going to be the last in this special three-part series. I'll be covering tips and tricks for the hub of your business information - your website. Make sure to check back soon!