Make The Most of Your Online Space - Part 3

To complete our three part series on making the most of your online posts, todays post is going to take you through the ins and outs of the hub of your business information - your website.

What are the benefits of having a website?

• Creative control on how your business is portrayed
• Flexibility to add and remove parts of your business
• A larger presence on the internet
• Increased credibility that your company exists
• Ability to have more insight on your consumers
• Easily access new customers
• Ability to educate your customers
• Being able to extend your local reach to the world

In the last post in this series, I talked about social media services such as Facebook, Twitter, and Instagram.
While social media is a great way to market your business and your brand, you have limited control of how your your information is displayed to the viewer. 

"your older posts are no longer in the spotlight and some relevant information is often missed..."

Sites like Facebook and Twitter work in a scrolling ‘timeline’ format, which means your older posters are no longer in the spotlight, and some relevant information is often missed by the viewer.  Business details and contact information is available with a quick click, but is displayed in a very basic format - identical to every other page in existence, giving you no ability for unique customisation to stand out in the crowd. 

​This is where your website shines!  Your information can be displayed how you want your viewers to see it.  Want to tell more about a specific item? Have a whole page dedicated to just that, in a layout that you choose, that will never be scrolled out of existence.

Your website should be the hub of your business information.  It should be the main place people go to enlist your services, purchase your goods, read your material and find about about who you are and what you do.  The possibilities are virtually endless when it comes to what you can put on your website.  Some ideas of things to include are:

Team Photos
Give your business a more personable impression by adding a photo of each of your team members, their name, their role and even a little bit about what they do.  This can help your clients to put a face to the people they are about to contact.

Contact Form
Using a contact form instead of a simple email link allows you to collect the information relevant to you.  You can ask your clients specific questions so that when their email is received, you have all the information from the start, rather than having to send follow up emails to gather everything you need.  This saves time for you, and the client.

Social Links
​Having your Instagram feed right on your homepage is a fantastic way to not only gain more social views, but also have everything together in one place.  Users can like your posts and follow you - right from your own website!  Having your social feeds on your website also allows you to easily keep your site up to date.  Every time you post to one of your social accounts, your website is automatically updated too!  This works extremely well with Twitter to get quick announcements posted on your site.

Here at Wright Way Design, our main line of business is website design and development.  We don’t stop there though, we continue to maintain our websites even after they have been published live.  We work with our clients on a monthly basis to ensure the sites are kept up to date and always visually appealing.  Feel free to get in touch if you want more information on what we can do for you. 

Want to know more?
Why should you hire a web designer?
How to use social media to your advantage.
All about domain names and being found in Google searches.

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